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Behind the Screen of Scarlett Dixon aka Scarlett London

Behind the Screen of Scarlett Dixon aka Scarlett London
Hello my lovelies, today I have the pleasure of speaking to 24-year-old, Scarlett Dixon although on the internet she’s known as Scarlett London. She lives just outside of London and despite having previously trained to be a journalist (she worked at Glamour and Express for a little bit), she now blogs full-time. Scarlett actually started her blog over seven years ago now, so she’s been in the blogging world awhile now but the industry has changed SO much in that time and she would have never have imagined in a million years that it would eventually become her career! Scarlett also runs influencer events on the side, and their last event on the 2nd June had over 400 attendees. She loves meeting other like-minded creatives and gathering everyone together, in one space for the day. It’s great to put an online face, to an IRL face! Scarlett talks about how she originally got in to blogging and the many amazing opportunities she has had all because of her blog.

What were you doing before blogging and how did you get in to it?

I was training to become a journalist and I actually finished my Multimedia Journalism Degree at Bournemouth with a First Class Honours degree, which I was extremely proud of – as I was actually super poorly through my final two years at University and there were plenty of occasions I thought I was going to have to quit. Blogging was one of the things that really kept me going, as I had this outlet to share what was going on, despite being hundreds of miles away from my support system at home. When I graduated, I interned for a month or two, before figuring that now was the best possible time to dive head first into full-time blogging and see what happened. That was almost two years ago now, I haven’t looked back!

Whats the best thing you’ve done so far within your blog?

Probably the travelling opportunities, because I don’t think I would have travelled so much without my blog. Blogging encourages me to say yes to experiences and trips that I wouldn’t normally put myself forward for. I’m quite an anxious person naturally, so knowing I’m going to document it for others naturally pushes me out of my comfort zone and I’m so glad I have. My favourite few trips as of late were to Orlando on a whirlwind 4 day trip with my amazing boyfriend (and photographer) David. We then headed on a road trip of the West Coast of America with Trek America, exploring LA, Las Vegas, Yosemite, Arizona, Route 66 and San Fran. It was the experience of a lifetime. We camped out in the national parks with strangers we’d never met before. I think blogging has really helped me to come out of my shell and so for that, I am super thankful. I also got to go to the BAFTA’s a few years ago which was absolutely amazing!Who is your biggest influence? 

My biggest influences are those around me in my personal life, because they are the ones who support me behind the scenes and aren’t always credited on social media. My boyfriend David has always boosted my confidence whenever I’ve needed it most. He is so kind-hearted and always inspires me to work hard and enjoy my time in this crazy, ever evolving and sometimes quite overwhelming industry. My mum and my dad are also extremely supportive and I couldn’t have done any of what I’ve done without them.Best advice you’ve ever been given?

Don’t be intimidated by anyone or anything and also don’t compare yourself to them either. We’re all carving our own individual paths and just because yours is different to another person’s, it doesn’t mean there’s any less value to it. I think in such a fast paced, every evolving online world, it’s so easy to get wrapped up and caught up in social media and also to compare ourselves. But we’re all unique – and our uniqueness is what we should be allowing to shine! Because it’s going to make us different from the next person and also memorable.What do you do in your spare time?

Any spare time I have I am usually doing something blog related, or Instagram related, or YouTube related. I do find it very difficult to switch off and I think that’s fairly commonplace in the industry. Blogging is much more of a lifestyle choice than a job, because it’s 24/7 and can be quite all-consuming. You have to be really passionate about it and LOVE it, in order to dedicate the amount of time it demands.What is your favourite and least favourite part about blogging?

I love the people and the experiences. There are SO many incredible things about blogging that I count my lucky stars for everyday. I think the least favourite things would be constantly having to justify what it is you do, both to those asking for content or coverage from you – and also from those you meet in everyday life. It’s obviously still a very new world and I love that people are curious, but sometimes the lack of knowledge can mean that nastiness or negativity comes across in its place. Just because you don’t understand it, it doesn’t mean it’s not worthwhile, or a waste of time. I think it’s amazing that so many young people are able to carve out a career for themselves in an industry that 10 years ago, didn’t exist. Unemployment among young people is rife, so it should be celebrated that people are thinking outside the box and going after something unchartered, rather than being met with eye rolls or ‘but that’s so easy’. If it was SO easy to make a career out of blogging, everyone would be doing it.Favourite beauty brands?

I love MakeUp Forever – Misha introduced me to their HD Foundation Stick and it gives FLAWLESS coverage like no other! I also am loving Glam Glow and Laura Mercier. And Benefit’s new mascara! It’s AMAZING!What is a typical day in your life?

Each day is different, which is an aspect I love about blogging. I don’t think I could have a day-to-day 9-5. I’ve had one in the past and found myself getting fidgety. I usually reply to emails, edit videos, attend events, film videos, shoot pictures, attend meetings and conference calls, before finishing the day by doing general admin and making sure I reply to every single comment and message. It’s so important to be active as the industry is so saturated now. I want to make sure the people who kindly choose to engage with my content know that I appreciate them and are an extension of my friendship group too!What one product couldn’t you live without? 

I have a lot of digestive issues (I’ve spoken about IBS quite a lot on my blog), so my probiotics by Just For Tummies would currently be my cannot-live-without product. They harmonise my crazy digestion and mean that I have far less days of feeling poorly.Three words to describe you?

Passionate, positive and kind! Kindness is so underrated these days but I want to spread it wherever and whenever I can! 

How would you describe your personal style?

Colourful, girly and hopefully quite fun!Drugstore or high-end gal?

I love mixing and matching! There are so many amazing products in each category, I couldn’t possibly decide.Best advice to bloggers.

Consistency is key. Make sure your audience keep coming back because they know what they’re coming back for!

Blog: scarlettlondon

Instagram: scarlett london















Thanks for reading my lovelies, tune in tomorrow for my interview with mum blogger, Gemma Louise.

Sophie Joan x

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